Advertising on this Site & in The Green Sheet
ADVERTISING ON THIS WEBSITE
Website Advertising Rates.
We offer several options which are explained in detail below with
information on how to submit suitable "copy".
Highlighting & Hyperlinking with Priority Positioning of Entries £75.00
per annum. (US$ 135.00)
Expanded Entries as a Statement of up to 100 words following Address Details
£60.00 per annum. (US$ 108.00)
A - Size Display Advertisement - approx 70mm High X 90mm Wide £95.00 per
annum. (US$ 171.00)
B - Size Display Advertisement - approx 70mm High X 45mm Wide £50.00 per
annum. (US$ 90.00)
C - Size Display Advertisement - approx 35mm High X 242mm wide £125.00 per
annum. (US$ 225.00)
The following Discounted Prices are available:-
Hyperlinking plus an Expanded Entry (booked at the same time) £125.00
(US$ 225.00)
Subscription to The Green Sheet plus Hyperlinking Plus and Expanded Entry
£175.00 (US$ 315)
All above rates are subject to V.A.T at the current rate (Applies to UK
only).
How to Advertise on the Website
Every supplier, large or small, is treated equally regarding
basic free entries. These include entries under all relevant headings for
products and/or services plus free inclusion of one address, one phone
number, one fax number, one e-mail address, one web address and one contact
name in the Address section. In addition, you can enhance your entries and
maximise the advantage of being listed on this site in the following ways:-
Hyperlinks to your Address: If
you like to be more equal than your competitors, we will make your entry stand out and enable visitors to reach your
website
with just two clicks by "bookmarking" your address,
highlighting every entry you have in the directory in yellow and inserting
hyperlinks to your address data; we will insert a link from your web
address to your own website. We will also use slightly larger type
for your entries and give them priority listing. Visitors can then go
straight to your address details with a single click, jump to your web-site with
another click or send you an e-mail by clicking your e-mail
address to bring up an e-mail form. For this we charge only £75 per annum irrespective of the
number of entries requiring hyperlinking. Without this extra hyperlinking a visitor who has located your entry in any category can
only reach your
website by opening the Address section, clicking on the
initial letter of your company name, scrolling down to your entry and keying
your web address into a browser. Users naturally appreciate the convenience
of fully hyperlinked entries. To enter Hyperlinks to your address and
from your web address entry to your own web site we only need an official order
for £75.00 with full invoicing details - we will do the rest.
Expanded Entries: You can further encourage
visitors to jump from your address details to your own website by making your address
and directory entries more informative. Most searches lead to the Address section, so it is
the best possible place for an "Expanded Entry" in the form
of a statement of up to100 words in bold type outlining the special
features of your products or services. We will also include up to
three additional (branch) addresses, the names of up to three more contacts
and three more e-mail or web addresses for a total cost of £60 per annum. We know that
these statements are greatly valued by users as a source
of additional information. You can also expand the brief descriptions
against your entries in the various categories of our site. Normally we
limit these to a very brief one-line entry of around 60 characters, but
companies paying for expanded entries can enlarge slightly on these details to give a
better indication of the products or services they offer within a limit of
approximately 200 characters per entry. To publish an "Expanded Entry"
we need up to 100 words to appear in bold type after your address details
plus an official order for £60.00. with full invoicing details.
Display Advertising: Because this is a web site, traditional large
display advertisements would be ineffective and a nuisance to visitors as
they would take considerable time to load and delay searches. Advertisements
must be brief and
informative to be of value. We have therefore provided spaces that are just large
enough for a picture, if appropriate, and a few words describing the main features of
your products or services. We will hyperlink your
advertisement to your address details in the Address section. We have
kept the cost to a minimum to permit small companies to benefit from
this facility and enable larger companies to publish multiple advertisements, one in each
relevant section. We receive numerous requests for banner advertisements
with animation, but users dislike them because they are distracting and we
do not accept them.
Publication may be delayed until payment has been received. Payments
relate to one year from initial publication, but copy can be amended during
that time without extra charge.
DISPLAY ADVERTISEMENTS ALONGSIDE RELEVANT CATEGORIES
For Display Advertising we need suitable "copy"
which we will set for you if you wish or you can supply it as a low
resolution JPEG file . We have reproduced some dummy advertisements
on the left and below to
give an indication of how much text can be included. Because this is to be
published on the web the final size and appearance of any advertisement is partly dictated
by the user's browser. Please keep everything simple and try to use Helvetica
(Arial) or Times Roman font. We must keep page loading times to
a minimum as some users still rely on a modem connection.
There are three advertisement sizes available. Type A costs £95 per annum
and measures 280 pixels wide X 240 pixels high (Approx 90mm X 70mm) . Type B advertisements cost £50 per annum and measure 240 pixels high by 140 pixels wide - (Approx
70mm X 45mm) they can appear either alongside suitable text or at the base of the page.
Type C Costs £125 per annum and measures 750 pixels wide and 120 pixels high
(Approx 242mm X 35mm). A
and C type advertisements can only appear at the base of an appropriate
page. The maximum picture size we can include as an illustration is 60 pixels X
120 pixels but the picture can be in either portrait or landscape
format - this limitation is to speed page loading.
We can also scan illustrations without charge from suitable input which
should preferably be a colour or B&W original photograph or a line drawing
not exceeding A5 size (210mm X 148mm) and preferably smaller. Colour is no
problem and can be used for pictures, borders, background and text. There is
no charge for simple typesetting, but complex layouts may incur a charge and
are, in any case, best avoided in such small spaces. The dummy
advertisements below indicate how much can be included and show that limited wording is usually more effective.
The simplest way is to set out a frame or table on any word processor. A blank box is sufficient to
indicate where you want any picture. and we can reset the text for you. Post, fax or e-mail us the layout with your
official order or
payment and remember to include any picture you wish us to scan. Please
also indicate in which section of this site you wish your advertisement to appear.
We will hyperlink your advertisement(s) to your address entry without extra
charge.
ADVERTISING IN THE GREEN SHEET
The Green Sheet magazine advertising rates:-
Advertising Rates & Data (UK &
Europe)
Type Area (mm) Cost
Double page spread 275 x 400 £ 1200.00
Outside back cover 275 x 190 £ 800.00
Full page 275 x 190 £ 650.00
Half page 138 x 190 or 275 x 93 £ 400.00
Quarter page 138 x 93 or 69 x 190 £ 250.00
Front page solus 120 x 93 £ 325.00
Eighth page 69 x 93 £ 150.00
Advertising Rates & Data (USA &
Canada)
Type Area Cost
Double page spread 275 x 400 US$2160.00
Outside back cover 275 x 190 US$1440.00
Full page 275 x 190 US$ 1170.00
Half page 138 x 190 or 275 x 93 US$ 720.00
Quarter page 138 x 93 or 69 x 190 US$ 450.00
Front page solus 120 x 93 US$ 585.00
Eighth page 69 x 93 US$ 270.00
Colour rates
All above rates are for full colour advertising. Provided that the artwork
is produced in the form requested, there will be no additional charge for
using colour on the adverts. Colour photographs will be encouraged in the
editorial sections and the overall appearance of the publication will, we
hope, be more modern and more appropriate for the third millennium.
Artwork
Artwork should be supplied as 300 dpi images on CD or Zip Disk as TIFF,
EPS, JPEG, PDF, Quark Xpress, Photoshop or Illustrator files.
Discounts
Series discount - (4 or more insertions on one order) 10% discount
Pre-payment discount - (payment must be made on or before copy deadline)
15% discount
Agency discount 10% discount
Above discounts cannot be combined
All above rates are subject to V.A.T. at the current rate (Applies to UK
only).
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